An artwork created by Olafur Eliasson, in collaboration with CIRCA and WeTransfer

An invitation to contemplate who you are and where you are, here and now

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This online artwork is best
viewed on desktop

Lifeworld is an invitation to contemplate who you are and where you are, here and now.

I see our activity online as not so dissimilar from walking through the physical spaces of Piccadilly Circus or Times Square. In a time defined by speed and multitasking, our online activity often takes place simultaneously across multiple platforms.

This rapid circulation of information and visual stimulation is all happening while your files upload to or download from WeTransfer, an efficient space for sharing information with friends, colleagues, family and the world.

In these moments of heightened activity, the artwork relaxes your sense of depth and time, showing the immediate site anew.

On display at 20:24, the spaces on WeTransfer that often displays crisp, sensational advertising imagery, dissolves into the soft, slow, liminal perspectives of Lifeworld.

The artwork relaxes your sense of depth and time, confronting you with a choice to see the immediate site anew. Now these spaces, like the artwork itself, are open to our interpretations.

— Olafur Eliasson

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The Icelandic-Danish artist is internationally renowned for public installations that challenge the way we perceive and co-create our environments.

To Eliasson, public spaces are crucial to our cities, “com[ing] to life when they host a plurality of perspectives, co-created with whoever is there at that point in time – protesters, tourists, street performers, commuters – children and adults, individuals and crowds.”

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In 2003, Eliasson made The Weather Project, glowing indoor sun shrouded in mist at Tate Modern’s Turbine Hall in London. In 2008, Eliasson constructed four expansive artificial waterfalls along the Manhattan and Brooklyn shorelines for The New York City Waterfalls.

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He has also explored art’s potential to address climate change: for Ice Watch, he brought large blocks of free-floating glacial ice to the city centers of Copenhagen in 2014, Paris in 2015, and London in 2018. Passers-by could touch fragments of the Greenlandic glacial ice and witness its fragility as it disappeared before them.

On the occasion of the 2020 German Presidency of the Council of the European Union, Eliasson created Earth Speakr together with children around the world and with support from the German Federal Foreign Office; the global artwork invites kids to speak up for the planet. In 2022, Eliasson opened Shadows travelling on the sea of the day, a cluster of large site-specific mirror pavilions that draw attention to the delicate habitat of the Qatari desert outside Doha.

Olafur Eliasson is WeTransfer’s 2024 Guest Curator.

Olafur Eliasson sees the world through light and color, and through Lifeworld is inviting us to do the same. In this interview we speak to the artist about the duality of technology, relinquishing control, and what it really means to disrupt public space.

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Lifeworld aims to draw attention to the common world for which we all share responsibility.

CIRCA is redefining the intersection of art, technology, and public engagement.

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By transforming iconic digital screens, such as London’s Piccadilly Lights, into platforms for contemporary ideas, CIRCA enables artists to reflect on the world "circa now" and connect with a diverse, worldwide audience.

CIRCA commissions and presents thought-provoking works every evening at 20:24, 365 days a year, challenging conventional roles of art and fostering cultural dialogue.

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Their #CIRCAECONOMY model supports the creative ecosystem through accessible art sales, funding public initiatives, and empowering artists globally. CIRCA is committed to pushing beyond conventional boundaries, creating an evolving platform for cultural exchange and artistic freedom.

On the occasion of his artwork Lifeworld, CIRCA releases a series of four time-limited edition prints by Olafur Eliasson.

The prints reflect the artist’s long-standing investigation of light, colour, and the ways we perceive and interact with our surroundings.

Created especially for CIRCA, Eliasson analysed the light levels and colour palettes of the physical sites of Lifeworld, dematerialising the cityscapes into an evocative colour wheel, which is presented in the first print of this series. This has a striking relationship to the other three prints, which apply inverted colours created via manipulating the palette of these familiar public spaces.

WeTransfer’s arts platform WePresent is a vibrant space that is both personal and boundless.

Olafur Eliasson has been selected as WeTransfer’s Guest Curator for 2024, following in the footsteps of previous curators Marina Abramović, Solange Knowles and Russell Tovey, all of whom share one thing in common: a deep commitment to uplifting the voices of artists and empowering the communities that surround them.

It’s this mindset that has been a cornerstone of WePresent, WeTransfer’s award-winning arts platform, since its inception. We believe in the power of creativity and in using artistic expression as a tool for progress, and have so far given a platform to more than 1000 artists from over 100 countries around the world to do just that.

Artists, musicians, writers, dancers, performers—they all give shape to the complexity of our present moment and can speak to us directly as individuals.

WeTransfer is the simplest way to share ideas, collaborate with teams and earn money, all in one platform. By offering fast, easy and sustainable tools, we help tens of millions of creators, entrepreneurs and businesses globally to make an impact through creativity. WeTransfer is a long-time champion of using business as a force for good and a certified B Corporation™.

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Artworks by Olafur Eliasson.

Designed and built in 2024 by the WeTransfer Creative Studio: D Alcausin, Keith Butters, Simon Dagfinrud, Giulian Drimba, Nicolas Garnier, Everton Guilherme, Hannah Mullen, Linsey Ruijter, Cristiana Sousa, Lumír Španihel, in collaboration with WePresent by WeTransfer: Danielle Boelling, Polly Bussell, Holly Fraser and Phil van der Krogt

With special thanks to: Catriona Collins, Taylor Dover, Josef O’ Connor, Rozi Rexhepi

  • Olafur Eliasson
  • WePresent by WeTransfer
  • Time Square Arts
  • CIRCA